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Tuesday, June 9, 2009

Becoming a social media powerhouse in one week (phase 2)

Phase 2 of 5
This will complete your Twitter setup and allow you to grow your followers without having to spend a lot of time searching for and following random people (although doing some of that will help you tremendously). Also, if you are using Twitter for your business, tracking the number of clickthroughs you get from your posts will be of benefit to you in determining what language generates the most response.

2. Automating following people who follow you on Twitter and enabling trackable hyperlinks
2.1. Now go to a new Web site at http://bitly.com/
2.2. Click the "Sign up for Bit.ly" button
2.3. Complete the form including your Twitter login information and hit the "Set Up" button
2.4. To test that it worked, click the "Home" button
2.5. Type the URL of your favorite Web site into the top URL bar, but don't click any buttons yet.
2.6. Now type a message in the box immediately below. Something like, "Check out my favorite Web site."
2.6. Click the button below the URL bar and you should see it attached to the end of your message.
2.7. Now click the "Post to Twitter" button. This should be your second Tweet if you go back to your Twitter profile page.
2.8. Now go to a new Web site at http://www.tweetlater.com/
2.9. Click the "Register" button in the upper right-hand corner of the page
2.10. Complete the form making sure to include your bit.ly.com login so that they are connected.
2.11. Click “Create Free Acount”
2.12. Your personal Tweetlater homepage will come up. Click “Manage My Keyword and Tracking Reports”
2.13. Set the frequency of your reports and type some keywords in there you’d be interested in tracking, such as your name (spell it both full and short), your business, or anything else in which you are interested in tracking.
2.14. Click “Save”
2.15. Click “Accounts”
2.16. A menu bar will appear under that. Click “Edit Account”
2.17. You’ll see a table in the middle of the page with your Twitter user name. Click “Edit” in the 10th column
2.18. Check the box titled “Automatically send a welcome message”
2.19. Type a welcome friendly message in the box thanking future Twitterers for following you. You can rotate direct messages (it’s considered a best-practice) by enclosing all the text in curly brackets and separating each message with piping like this {Thanks for following my tweets! Feel free to send me a direct message so I know a little bit more about you.|Are you into direct marketing? I am, but it's not all I tweet about. Keep in touch!|I'm starting to get a lot of followers. Tell me how you're different and why I should take notice.}
2.20. Click “Automatically Follow People”
2.21. Click “Save”

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