Why do we love social media so much?

I should be in bed now.

My wife has probably given up waiting for me and is fast asleep. I'd join her, but I just need to tweak my Twitter design and check Facebook one last time, in case I missed something vital in the last 20 minutes.

Some people seem surprised by the social media phenomenon, but it's really no mystery at all. People were built to be in relationships with each other, they just can't help it. And social media makes it ridiculously easy to dig up old high school buddies, feel connected to celebrities and people of power, and scratch that itch for a connection with another human being.

If you ask me, social media is here to stay. This digital version of friendship and communication is only going to get more prevalent and more ingrained into people's everyday lives. In fact, for millions of people around the globe, that day has already come.